Overview
Captain AI identifies which Arabic dialect a customer is writing in — Gulf, Egyptian, Levantine, or Maghrebi — and replies in the same register, not in stiff MSA. It runs on every channel in your inbox (WhatsApp, Instagram DM, web chat, SMS, voice transcripts) and tags the dialect on the contact record in your CRM, so agents picking up handovers know the tone to match. For MENA teams serving customers from Casablanca to Kuwait City, it's the difference between sounding local and sounding like a translated chatbot.
- Auto-detects Gulf, Egyptian, Levantine, and Maghrebi from first message
- Replies in the same dialect the customer used
- Handles code-switching between Arabic, English, and Franco-Arabic
- Tags detected dialect on the contact record in CRM
- Routes conversations to agents who speak that dialect
- Works across WhatsApp, Instagram, web chat, and voice transcripts
- Falls back to MSA when the dialect signal is ambiguous
How it works
Detect on first message
Captain AI classifies the dialect from the opening message using lexical and morphological cues, not just country code. It updates the read as the conversation continues.
Match tone in reply
Generated responses use the same dialect, vocabulary, and register the customer wrote in. Gulf customers get 'تبي', Egyptian customers get 'عايز'.
Tag and route
The dialect is saved on the contact and used for routing rules. Handovers go to agents who speak that dialect, and reports break down volume by region.